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Who We Are

RCI is a research and development institute, focused on awakening human potential and igniting the human spirit to play all in. It creates research-based proprietary systems and tools around awakening human potential and People Technology™, and provides executive leadership coaching certifications that maximize organizational potential


Aspire is the execution and consulting arm of The RCI Institute, delivering customized training, leadership development services and strategic cultural alignment to optimize individual and team performance. Known as a transformational-training company that delivers measurable performance improvements, Aspire develops people at all levels of an organization and has worked with thousands of companies around the globe. Aspire’s work is the incubator to The RCI Institute’s research and modeling.


HeadTrash, the leading killer of human potential, takes the reader through a humorous and thought-provoking journey that explores the negative self-talk that holds you back. Journey along with stories that will make you laugh, cry and self-reflect as you identify the trash talk and how to eliminate it. Gain powerful real tools on how to dump your trash to improve the quality of your life and awaken your potential.